“Last Mile” panel remarks to link QoE and business success

Waterloo, ON, Canada, May 21, 2019 – Dr. Zhou Wang, the Emmy Award-winning video quality systems inventor, will discuss the science behind true end-to-end Quality of Experience systems and the implications for consumer satisfaction and MSO bottom lines  in an era of direct-to-consumer TV when he speaks next month at ANGA COM in Cologne, Germany.  

Dr. Wang – co-founder and Chief Science Officer of SSIMWAVE and inventor of the next-gen Structural Similarity index method (SSIMPLUS) for measuring QoE – will participate with ARRIS CTO Charles Cheevers, Synamedia Director of Product Management Elke Hungenaert and other thought leaders on the “Video Delivery from the Cloud to the Consumer: What happens on the last Mile” panel. Scheduled for Thursday, June 6 (10:00 a.m.-11:15 a.m.) at the Koelnmesse, the panel will address a variety of topics related to OTT distribution, including strategies for video processing and personalization.

“The compression, encoding, packaging and other steps needed to deliver video streams across diverse direct-to-consumer networks can severely impact the quality experienced by the end viewer,” said Dr. Wang. “To meet viewers’ QoE expectations in a cost-effective manner, operators and content owners need a unified system that can accurately predict human perceptual QoE and can proactively identify trouble spots in the delivery chain.”

While accurate monitoring is critical to maximizing performance of large-scale video distribution networks, operators still count on traditional methods that operate independently at different points along the video delivery chain, reporting partial, inconsistent and fragmented data. SSIMWAVE’s unified end-to-end quality monitoring performs instantaneous, correlated measurement  across all points to capture even the smallest video impairments, expediting the ability of network operations centers to diagnose and solve problems. Earlier this month, Dr. Wang and Akamai’s Thomas Stark discussed at Streaming Media East the importance of perceptual quality and the value of SSIMPLUS in measuring video fidelity as seen by the viewer – topics captured in a recent Akamai white paper entitled “What Does Good Look Like?”

SSIMWAVE provides measurement solutions for some of the largest cable system operators in the United States and Canada, and is monitoring video QoE for tens of millions of subscribers across North America. At ANGA COM, SSIMWAVE will complement Dr. Wang’s panel talk with presentations in Meeting Room 10 on the second floor of Hall 7 to show the technology, market and business impact of its solutions. The presentations will highlight the ability of the SSIMPLUS algorithm to catch hard failures such as video freezes, macroblocking and audio silence and their effect on viewers’ QoE. Meetings can be scheduled for June 4-6 here.



A company at the forefront of Viewer Intelligence® (VI®), SSIMWAVE® is built on an Engineering Emmy® Award-winning algorithm. SSIMWAVE is defining the future of video delivery by beginning with the end-viewer in mind. SSIMWAVE provides the most accurate measure of how humans perceive video. By modelling, measuring and optimizing viewer experience at every stage of the digital video distribution system, broadcasters, streamers, and content creators can deliver The Ultimate Viewing Experience® to consumers on any screen over any network.


Maria Alexandrova, SSIMWAVE
SSIMWAVE INC. 375 Hagey Blvd, Waterloo, ON N2L 6R5

Paul Schneider, PSPR, Inc. for SSIMWAVE