SSIMWAVE launches Video Quality Dial to control the viewer experience and slash delivery costs

By October 20, 2020April 18th, 2023News, Press

For immediate release

Multi-continent trials show bitrate reductions of up to 50% on top of content-aware encoding approaches, while delivering video quality that keeps viewers happy


Oct 20, 2020 (NAB Show New York) – SSIMWAVE®, the video quality solutions innovator, today announced the launch of a new product that enables video providers to achieve multi-million dollar savings in delivery costs per year while delivering “Just Right” levels of video quality across entire VOD asset libraries.

The SSIMPLUS Video Quality Dial is a software application that allows video providers total control over the Viewer Experience of any type of VOD video content, enabling optimization of the bitrates of every encode and every title based on the most advanced video quality metric, SSIMPLUS®. Compatible with all cloud-based encoding systems, the new product can enable bitrate reductions of up to 50% while allowing providers to deliver the Viewer Experience of choice to satisfy their viewers.

“Current content-aware approaches do optimization using the bitrate as a guideline, while keeping quality the same, even if that quality level is subpar or bad,” said Dr. Abdul Rehman, CEO and co-founder of SSIMWAVE. “Our patented approach drives video encoding to deliver desired Viewer Experience at half the cost using your existing encoding infrastructure. Thus you deliver the Just-right Quality: no more and no less.”

By using the SSIMPLUS Video Quality Dial, leading content providers in the North American, Latin American and Asia-Pacific markets found out they can reduce bitrates by 40-50%, which would equate to delivery cost reductions of millions of dollars per year for services with upwards of 5 million subscribers. SSIMWAVE estimates that annual savings could reach $10 million or more per year for services with even just 5 million subscribers.

The new product will be unveiled during a live presentation at NAB Show New York 2020 on Oct 20, Tuesday at 11:15am EDT (request your free NAB NY pass at SSIMWAVE also announced a free trial for the first 20 streaming services that sign up here.

Using the Video Quality Dial, providers pre-determine a desired Viewer Experience level, based on the 0-100 linear SSIMPLUS scale. The Video Quality Dial acts as a smart layer around the provider’s existing cloud encoder, automatically choosing the lowest possible bitrate required to deliver the desired Viewer Score. By choosing the most optimized encode for the selected quality level, the SSIMWAVE product also addresses access network issues, driving reductions in re-buffering, start-up times, stalling and profile switching.

In addition to the Video Quality Dial, SSIMWAVE’s NAB NY presence also will showcase its industry-first No-Reference Source Validation solution that allows automatic detection of sub-par content at the start of the video workflow, thus protecting the service downstream from subscriber frustration and churn. SSIMPLUS Banding Detection, an innovation that alerts services to Banding, can be explored in SSIMWAVE’s Demo ZONE.

At SSIMWAVE® science meets art to make sure each video stream delivered makes its way to a happy customer. SSIMWAVE helps you understand the viewer experience and deliver the quality subscribers expect while reducing costs. The secret? SSIMWAVE leverages its Primetime Emmy® Award winning technology to help content providers improve their video quality while increasing viewership and improving monetization. Based on Perceptual Quality science, SSIMWAVE can help you know, in advance, how your viewers perceive quality, whether they will leave you for another option or call your technical support team. Want to know if your customers’ experience is better over your IPTV, Linear, or OTT? If the source you got is worth your encoding pipeline, or which codec would result in better viewer experience? Get in touch with us at

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