IMAX Brings Groundbreaking Technology Showcase To The 2023 NAB SHOW

By March 30, 2023April 10th, 2023News, Press


The First-Ever NAB Showcase of IMAX’s Cutting Edge Streaming and Home Entertainment Technology in Las Vegas


LAS VEGAS – March 31 – IMAX Corporation (NYSE: IMAX), an industry leader in entertainment technology, today announced that it will take centre stage at the 100th National Association of Broadcasters (NAB) Show, which is taking place from April 16-19th in Las Vegas, to showcase IMAX’s cutting edge streaming, home entertainment and video optimization technology.

This is IMAX’s first-ever appearance at the event and the company will be represented by a range of senior leaders from IMAX and SSIMWAVE, an IMAX company in AI-driven video quality solutions. At the NAB Show, IMAX will showcase the breadth of its streaming, video optimization and end-to-end video quality technology to a range of industry leaders in broadcast, streaming and content creation.

“We are excited to be able to present our suite of streaming and video technology that’s pushing the signature IMAX theatrical experience into new realms,” said Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX. “The NAB Show has been at the cutting edge of broadcast technology for 100 years and we believe that there is no better place to showcase our latest technology and immersive video experiences.”

“With our history of innovation and investments in video technology, including the recent acquisition of SSIMWAVE, IMAX remains focused on providing practical, cost-effective solutions to video quality challenges faced by the streaming industry while preserving creator intent.”

Vikram Arumilli

Vikram Arumilli, SVP and GM of Streaming and Consumer Technology at IMAX

IMAX’s presence will be headlined by Arumilli, who will take the main stage alongside Sony Pictures Entertainment SVP and CTO Bill Baggelaar and streaming industry expert and moderator Dan Rayburn on April 16th during opening night to discuss how its advanced technologies are turbocharging streaming engagement by bringing immersive viewing experiences beyond the big screen and into the home. The Company will also host its first-ever NAB exhibit in the West Hall to showcase state-of-the-art video enhancement and streaming efficiency solutions, unveil the new Stream Smart™ product and provide demonstrations of video monitoring technology applications.

“Even in our 100th year, the NAB Show is never short of breakthrough moments,” said Chris Brown, executive vice president and managing director, global connections and events for NAB. “IMAX’s commitment to our show and our industry underscores the vital importance of Hollywood and streaming working hand-in-hand to give consumers the experiences they demand, no matter where they may be viewing.”

Beyond the Main Stage appearance, IMAX can also be found at:
The promise of HDR for studios and realities of advanced HDR workflows for streamers, featuring SSIMWAVE CEO Dr. Abdul Rehman and VP Visual Solutions Lab at Samsung Research America Bill Mandel on Monday, April 17 (11:20 AM – 12:00 PM) in the Capitalize Inspiration Theater.
Next Generation Video Codecs for 8K, featuring SSIMWAVE CEO Abdul Rehman, on Monday, April 17 (2:40 – 3:20 PM) in the Connect Inspiration Theater, W3421A.
Packaging and Distribution Strategies for Subscriber Engagement, featuring SSIMWAVE Chief Revenue Officer John Zelenka, on Monday, April 17 (11:30-12:30PM) in the West Hall Meeting Rooms, W219-W221.
One-To-One Conversations with IMAX and SSIMWAVE executives, unveiling of the Stream Smart™ product that ensures the proper balance between streaming costs and subscriber satisfaction, and demonstrations of IMAX Enhanced at the IMAX/SSIMWAVE booth W1567.

To learn more at NAB about how IMAX Enhanced and SSIMWAVE’s Live Monitor, VOD Monitor and Stream Smart™ products can boost subscriber experiences and engagement while reducing streaming costs, please email

About NAB Show

NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

About SSIMWAVE, an IMAX Company

SSIMWAVE is in the business of maximizing in-home and on-the-go viewing experiences. They have improved the viewer experience of more than 150 million subscribers over billions of viewing minutes to date. The world’s top streaming media companies work with SSIMWAVE, including Disney, Paramount Global, and Warner Bros. Its technology is protected with 50 patents and patents pending globally. SSIMWAVE has won a Technology & Engineering Emmy® Award (2020); a Primetime Emmy® Award for Outstanding Achievement in Engineering (2015); NAB Product of the Year Awards (2021 and 2022); and was named Best New Streaming Technology winner in the NAB Show (2021). SSIMWAVE is a wholly owned subsidiary of IMAX Corporation (NYSE: IMAX).

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX’s network among the most important and successful theatrical distribution platforms for major event films around the globe.  Streaming technology company SSIMWAVE, an IMAX subsidiary, is a leader in AI-driven video quality solutions for media and entertainment companies.

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2022, there were 1,716 IMAX systems (1,633 commercial multiplexes, 12 commercial destinations, 71 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”

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